Online Marketing for Asphalt Paving Companies

Asphalt is a famous paving material used for parking lots, roads, and other surfaces. If you are in the business of paving asphalt, then it is vital to have a powerful marketing technique in place to generate sales and leads. BlackJacket paving will discuss some successful marketing techniques for asphalt firms. We will cover everything from online advertising to digital marketing. So if you are ready to learn how to market your asphalt firm like a pro, keep reading!

Successful digital marketing for paving companies

Whether you are looking to increase full website traffic, better the frequency or standard of your lead generation efforts, establish a professional social media attendance, or reach more potential clients, these techniques drive online marketing for paving business.

Broadcast advertising

Broadcast advertising has perfectly taken some hits over the past couple of decades. The number of consumers who tune-in to radio and TV has plummeted. Broadcasting advertising is down – but it is not out. Today’s leading asphalt paving contractors businesses continue to find techniques to attract audiences to their brands via broadcast media. Top practices for the use of broadcast advertising require businesses to estimate their focus audience listing or viewing patterns and then make their media purchases to specific media outlets. When broadcast techniques are applied to asphalt paving contractor businesses, domestic consumers may represent a sizable portion of total revenue, making domestic radio and other broadcast media feasible marketing channels.

Invest in website design

It is common for most paving firms to have a site. This online platform permits you to market your business and highlight your services. Through this, you can even present how you perform excavation and installation of pavement. But it is not sufficient to have a business site. You must make sure it is a high-performing one with an amazing user experience. Most vitally, your website must be optimized for mobile devices. Hence, it is top to invest in website design for your paving business by hiring an expert website designer.

Go with SEO

In line with website design, it is amazing to optimize your business site. Aside from ensuring your website functionality and aesthetics, produce best content integrated with match keywords and build your backlinks. And that is where SEO comes into play. As part of your digital marketing campaigns, its aim is to make sure your site ranks higher in the SERP environment. With a best SEO ranking, you will improve your paving business online presence and site traffic.

Use social media for marketing

You must not ignore the power of social media marketing. These channels are where people spend most of their online time. Social media are used for personal objectives, but they are utilized for business. Think of Facebook advertising, Instagram product photography and even the use of influencers for marketing your business. If you want to market your paving business, be sure to make a profile or page on social media. From there, you can improve your service promotion and customer engagement.

PPC advertising

If SEO does not work for you on your paving business, there is another way. That is PPC or pay-per-click advertising. Same with an SEO campaign, it aims to put your site or content on top of the SERP ranking. The difference is that PPC is a paid search while SEO is for organic search. But for every successful click means that a potential customer will land on your site. Ultimately, a website visit can translate into lead generation and even a successful conversion for your paving business.

Target on your online reputation

When it comes to digital marketing, your internet reputation management is part of the full equitation. It is not secret to market your brand for your paving business and market your services. As much as possible, be sure to maintain the best business image and identity. For example, strive to earn positive internet reviews and best ratings from your previous customers. From here, post these ratings and reviews on your site, in Google My Business, and 3rd party ventures like Yelp.

Reasons why asphalt paving contractors should have Google in their marketing technique

Google replaced the yellow pages

At one time, it was an easy process to place an ad in the domestic phone book and wait for customers to call you. Today, anyway, a full 98 percent of people search for local businesses on their computers and their smartphones, and Google has by far the biggest market share.

The most predictable form of traffic

While yellow pages advertisements are a thing of the past, advertising remains one of the biggest expenditures for many businesses. If you can attract more of the people looking for paving contractors from Google, you will have a constant stream of the most qualified leads that you can likely change into paying customers.

Quick results

Asphalt contractors have a big benefit on their side when it comes to Google. So many commercial clients and homeowners are going to Google and searching for the service you give.

While all the different paving customers we have had, this type of advertising forever produces results quickly when done right. You can be up and running on Google advertisements in just a few days, and producing multiple asphalt pavers leads each month from this advertising source alone.

Google ads is the one most famous CPC advertising system on the planet. The ads platform permits businesses to make ads that appear on Google’s search engine and other Google properties.

Ads operators on PPC mode, in which users bid on keywords and pay for each click on their ads.

Every time a search is initiated, Google digs into the pool of advertisements and chooses a set of winners to appear in the precious ad space on its search results page.

The “winners” are picked based on a mixture of factors, including the standard and relevance of their keywords and advertisement campaigns, as well as the size of their keyword bids.